07531 120817 [email protected]
Book your tickets online Book now

The Norfolk Bump & Beyond Baby and Toddler Fair is back at The Norfolk Showground Arena on Sunday 20th March. COVID has certainly played havoc with the events industry, but we are back again and raring to go.

The show is now 7 years old and we are excited about watching tour “Baby” grow. In fact, the show is as old as our eldest child, who in turn was the inspiration for creating the show in the first place. The one-day event, on Sunday 20th March from 10am – 3pm is bursting with fantastic exhibitors from international companies to boutique local businesses showcasing everything from pregnancy to preschool all under one roof including larger baby items such as travel systems and furniture from Smyths Toys Superstore, John Lewis and Babies Corner. The show is aimed at ages 0-5 years, because lets face it, the challenge of parenting isn’t over after the first year. In fact, it seems to increase with age.

What’s On?

At the show we will a Live Stage area, offering visitors the unique opportunity to listen to some of the region’s best pregnancy, baby and child companies in the area and an Activity Stage where you can have a go with taster sessions. All of these activities are completely free. Whats more is there is no need to book a space either. After all, we know that the whole concept of time seems to go out the window with pregnancy and children, so why should you be tied to arriving at a certain time? Simply turn up and join in!

The Live Stage will feature talks covering topics including ‘Safe Eating Advice & the treatment of choking’ from Mini First Aid Norfolk and ‘The benefits of baby swimming’ with Waterbabies. In fact here is our full timetable.

The Activity Stage is all about demonstrations and taster sessions for parents and their little ones. In fact, there will be 7 different sessions to try! Come and join in the fun with our children’s wellbeing and yoga session with Mini Me Yoga or learn to communicate with your baby before they can speak, with TinyTalk baby signing.

Visitors can also expect soft play for your little ones and a very special visit from one of your favourite well know TV characters!

Pregnancy and parenting can be a tiring business. Trust us…we know! So to help to recharge those batteries, take some time out and maybe curb some of those pregnancy cravings, there is a dedicated Food Hall. Catering for a variety of dietary needs, there will be something for everyone including the very delicious Smooch Frozen Yogurt!

The event first moved to The Norfolk Showground in 2017, having previously been at St Andrews Hall in Norwich city centre. The Showground is the perfect ‘buggy friendly’ venue with no steps or lifts to contend with. We have everything on one floor, not to mention free car parking.


Over the past few years, we have supported a variety of local child related charities and raised over £4,000 for charities such as Nelsons Journey, EACH NOOK Appeal, Norfolk & Norwich University Hospital NICU, The Benjamin Foundation, TimeNorfolk and more recently Break. This year, we are supporting HomeStart Norfolk in the raffle on the day. We have been lucky enough to receive lots of fantastic raffle prizes from exhibitors and local companies. Visitors will have the opportunity to win an overnight stay at Dunston Hall Hotel and Afternoon Tea at The Maids Head Hotel in Norwich.

Have you got your tickets?

Advance discounted tickets are available online here for just £4 for adults. Under 16’s are free. Tickets will also be available on the day and are priced at £5 per adult. The first 400 families will also receive a free goody bag packed with baby magazines, samples and lots of goodies!

We look forward to welcoming you to the show!