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Keeping on top of everything

It’s been a while since the last blog. That never used to be a problem, but now the web gods say we must blog regularly about our Norfolk baby show and our other events. We must use the correct key words and phrases to ensure we maintain our google ranking.

Quite frankly, we have enough to do and think about without worrying about SEO. We update Facebook, Twitter and Instagram daily (for both work and social) and quite regularly post on LinkedIn. We update our website all the time and in between all of this we run our businesses. Some will say that this is part of running a business now. Yet all of these little tasks have been added to the daily workload over the last few years and we haven’t added any extra hours to the day to allow for this. That may be one of the reasons I’m sitting here at 9pm writing a blog.

Norfolk Baby Show

Enough of the old man whining, we have been very busy running a very successful Baby Fair. The Norfolk Bump & Beyond Baby and Toddler Fair is something Meryl and myself are very proud of, and feel very passionate about. (You may have gathered this by now.)

It seems ages ago now, but our fourth annual fair was on Sunday 25th March. We welcomed just under 900 parents and expectant parents to what is now undisputedly the largest baby show in Norfolk. On top of this, we are pleased that we raised £600 for The Benjamin Foundation at the event.

Husband & Wife Team

We don’t hide the fact that we are a Husband and Wife team. We don’t pretend to be anything we are not, as this can come back to bite you if you are not careful.

However, we do pride ourselves in being professional in what we do at all times. Customer service is very important to us. As with any small, privately owned business, we take things very personally, rightly or wrongly. However, we have also learned to take constructive criticism. The one thing I cannot understand and find hard not to react to, is the need for some companies to bad mouth the competition. In a previous life, I was in sales in a very competitive market with many competitors and the number 1 rule was to never slate the opposition.

There is plenty of business to go around and if you have a great product or service, people will buy from you, and if they are happy, they will return.

Here lies the negative, dangerous side of social media for business, we are all scared of receiving that 1 star review from a disgruntled customer – or were they ever a customer at all?