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East Anglia's Largest Baby & Toddler Fair

Sunday 9th March, 2025

The Norfolk Showground


Chat with trusted suppliers

Their wealth of knowledge will ensur that you find the correct products that suit you and your family. You will find a selection of pushchairs, prams, buggies and car seats for you to view and test.

Product demostrations

To help you find the right products for your growing family. Why buy at the show? Many of our suppliers have amazing one day only show offers!


We have international and boutique companies at the show, making it a truly exceptional shopping experience.


Live stage

Informative talks and workshops from some of East Anglia’s leading pregnancy, baby and toddler experts. Listen to a range of topics from hypnobirthing and breastfeeding, to weaning and personal development.

We offer a family experience that lasts all day, with a range of activities and shopping together with an array of facilities. Why would you want to go anywhere else?


Best baby show in Norfolk!

Well organised, very helpful staff. Spacious venue for stall holders and visitors. We are looking forward to the next show! Highly recommended.

Jon Austin – Babies Corner

Fantastic event

It’s a fantastic event with a wealth of stalls and experts to talk to you about all your new families needs. Fully recommend

Jackie Heffer-Cooke – The Orange Glove Clinic & ZenMuma

We had a lovely time

Myself and my 8 month baby attended and we had a lovely time! Great parking, lots of stalls inside, friendly staff, freebies, talks and things for us to do such as the free bouncy castle and soft play. We loved the pop up fairy photoshoot too! We heard about the event whilst having a selfie in the Castle Mall. Thank you & look forward to coming back next year.

New Parent – March 2019

Amazing event!

As a mum of 2 trying to keep them entertained is hard, but there was a lot to keep them happy whilst I went round all the stalls. I would 100% recommend to all the parents and parents to be I know.

Mum of 2 – March 2019

Returning exhibitor

I attended my first Norfolk Bump & Beyond Baby and Toddler Fair in 2017 with my business In Stitches. It was very well organised, with plenty of space for stall holders and visitors with buggies and prams. There was a great selection of stalls both retail and local businesses providing services and advice. I’m looking forward to the next Show!”

Alison Anderson – In Stitches

Well organised!

Brilliant day, well organised and as an exhibitor I felt well looked after by the team. Can’t wait for the next one!

Rebecca Durrant Photography

Great Event!

Our first time exhibiting at Norfolk Bump and Beyond and I couldn’t be happier with how amazing the day was. Such a great event, so well organised and so many activities and stalls! I will definitely be attending again, looks like both customers and stall holders all had an amazing day!

Sammie Evans – Baby Days

Very good show!

I attended The Norfolk Bump & Beyond Baby and Toddler Fair and found it informative and welcoming. I did a bit of shopping at all the lovely local and handmade businesses. I also had a pregnancy scan at the show and watched some of the talks being held. Very good, Thank you.

Mum to be

Absolutely amazing!

Absolutely amazing day today at the show – we have really enjoyed showcasing our work, meeting new people and supporting local small business! Thank you so much for an an awesome day and we will definitely be joining again!

Young & Dashing


I brought Mini First Aid Norfolk along to the show, and thought the event was outstanding and delivered brilliantly. Looking forward to next year!

Mini First Aid Norfolk

Supporting local charities

Our first year, we supported The Neonatal Intensive Care Unit (NICU) at The Norfolk & Norwich University Hospital. Luckily when our children were born, we only had a couple of visits to NICU. It was at this point that it really hit home about the amazing work that they do and how some babies have to spend a lot longer in their care. Since then, we have raised money for Nelsons Journey, East Anglia’s Children’s Hospice NOOK Appeal, The Benjamin Foundation,the pregnancy loss charity TimeNorfolk, Break, HomeStart Norfolk, Get Me Out The Four Walls and in 2024 Breastfeeding Mum Meets.

Watch this space for our 2025 chosen charity announcement. 

Raised for charity so far...

The Norfolk Bump & Beyond Baby and Toddler Fair

Our History

The Norfolk Bump & Beyond Baby and Toddler Fair was conceived following the birth of our daughter Niamh. During pregnancy, we felt completely overwhelmed and spent what seems like months trying to read reviews and decide what travel system to buy, whether to purchase a moses basket or go straight to using a cot, not to mention creams and lotions and what brand of nappies to buy. It was a complete minefield! We didn’t know about all the services that were available to us and about all of the fantastic local companies around Norfolk and East Anglia who offer everything from pregnancy to preschool. From a parents perspective, it felt that as soon as we had become confident with one phase, it was all change and onto the next hurdle.

As a result, we decided that there was a gap in the market for a new baby and toddler fair in Norwich. We had two years at St Andrews Hall in the city centre of Norwich before taking the plunge and moving to The Norfolk Showground Arena in April 2017. We wanted to give parents the opportunity to see everything that was on offer and help them make their journey into parenthood that little bit easier, whilst supporting and raising money for a dedicated charity along the way.